Retinol Alternative Campaign

Eminence Organic Skin Care develops and manufactures natural professional skincare products sold through spas, retail partners, and online worldwide.

Project Overview
Launched a bakuchiol moisturizer and mineral SPF as a gentle alternative to retinol, using clean, scientific visuals to highlight key actives and build consumer trust.

Target Audience
Spa partners and consumers seeking effective, results-driven skincare alternatives to retinol.

Impact
Achieved strong spa partner buy-in, broke promotional-period sales records, and became award-winning best sellers, including Best Retinol Alternative at the Cosmopolitan Holy Grail Beauty Awards (2024).

Scope: Concept, art direction, photoshoot planning, design, and production.