Sun Defense Minerals

Project Overview:  The project repositioned Sun Defense Minerals to strengthen the SPF portfolio through new packaging, an improved shade range, and a functional, travel-friendly powder sunscreen designed for easy daily reapplication.

Target Audience:  Spa partners and consumers seeking convenient, mineral sun protection solutions that support on-the-go and all-day sunscreen reapplication.

Impact:  The relaunch strengthened competitiveness in the mineral powder sunscreen category, supported spa partners with shade-finding tools, improved the user experience, and earned Best Powder Sunscreen at the Cosmopolitan Holy Grail Beauty Awards (2025).

Creative Concept Development | Art Direction | Photoshoot Planning | Graphic Design + Layout | Production