Retinol Alternative Campaign

Launched a new moisturizer and mineral SPF as gentle alternatives to retinol through a clean, science-led campaign.

The challenge was to educate spa partners and consumers on bakuchiol as an effective natural alternative to retinol, offering comparable results without the irritation often associated with traditional retinoids. The creative direction emphasized credibility and trust, using ingredient-focused visuals to highlight key actives and performance.

The launch achieved strong spa partner buy-in, broke records for highest promotional-period buy-in, and established both products as award-winning best sellers, including Best Retinol Alternative at the Cosmopolitan Holy Grail Beauty Awards (2024).

Eminence Organic Skin Care develops and manufactures natural professional skincare products sold through spas, retail partners, and online worldwide.

Concept development • Art direction • Graphic design • Production

Print Newsletter

A skincare product advertisement featuring Eminence Organic Skin Care, highlighting their Bakuchiol and Niacinamide collection. The ad shows a woman applying skincare cream, with product images, descriptions, and key ingredients displayed.
Open magazine displaying skincare product advertisement with purple floral decorations, text about Bakuchiol and Niacinamide, skincare benefits, product images, QR code, and social media icons.
Three cosmetic product boxes, each featuring a model and text describing benefits. The first box shows a woman in a white top holding a small bottle of skincare cream, with text about Protect & Smooth Daily with Bakuchiol and Niacinamide. The second box displays a jar of moisturizer and text about Kiss Retinol Goodbye, with a purple floral background. The third box has a white bottle labeled for lightweight sun protection with SPF 30, beside pink flowers.

Point of Sale Table Card

A promotional poster for Eminence Organic Skin Care featuring a woman with clear skin applying moisturizer. The poster highlights skincare benefits with products containing bakuchiol and niacinamide, and emphasizes sun protection with SPF 30. The background is light purple with product images and text, and includes a QR code for more information.

Promotional Poster

Website homepage for ÉMINENCE Organic Skin Care displayed on a computer monitor and smartphone. The page features skincare products on a lavender background, including moisturizer and SPF fluid, along with green leaves and purple flowers for decoration.

Website Launch Visuals

Email Marketing

Poster advertising Eminence Organic Skin Care's Bakuchiol and Niacinamide collection, featuring a cream jar and SPF fluid with descriptions of ingredients like bakuchiol, niacinamide, zinc oxide, and panthenol, surrounded by purple hydrangea flowers.

Icon Development

White flower illustration on a pink hexagonal background.
Hexagonal pink shape with a white letter R and a leaf symbol.
Icon depicting day and night, with a sun on the left and a moon on the right, separated by a vertical line
Icon with two arrows curling inward over wavy lines, indicating water or fluid movement.
Stylized white geometric shape with curved arrows on a pinkish-brown background.