Pure Forest Campaign

Expanded a well-loved wellness product line through a cohesive print and digital campaign for spa environments.

Rooted in a calm, nature-led sensibility, the creative direction drew on natural textures, a grounded palette, and the quiet atmosphere of the forest to elevate the collection. The campaign built on loyalty to the original formulas while introducing renewed interest through complementary scents, new adaptogens, and tactile details.

The result is an immersive, wellness-focused experience designed to deepen emotional connection with spa partners and existing customers, reinforcing the collection’s positioning through beauty, mindfulness, and self-care.

Eminence Organic Skin Care develops and manufactures natural professional skincare products sold through spas, retail partners, and online worldwide.

Concept development • Art direction • Graphic design • Production