Pure Forest Campaign

Expanded a well-loved wellness product line through a cohesive print and digital campaign for spa environments.

Rooted in a calm, nature-led sensibility, the creative direction drew on natural textures, a grounded palette, and the quiet atmosphere of the forest to elevate the collection. The campaign built on loyalty to the original formulas while introducing renewed interest through complementary scents, new adaptogens, and tactile details.

The result is an immersive, wellness-focused experience designed to deepen emotional connection with spa partners and existing customers, reinforcing the collection’s positioning through beauty, mindfulness, and self-care.

Eminence Organic Skin Care develops and manufactures natural professional skincare products sold through spas, retail partners, and online worldwide.

Concept development • Art direction • Graphic design • Production

Promotional Poster

A framed advertisement for the Pure Forest Collection featuring skincare products on a display with plants, rocks, and moss in a minimalist setting.

Promotional Postcard

Close-up of natural ingredients including white mushroom, snow mushroom, and white fungus, alongside a selection of skincare products from Eminence Organic Skin Care featuring cleansing milk, mist, purifying essence, cream, and masque arranged on a white surface with text promoting fragrance of mind, body, and skin.

Print Newsletter

A skincare product brochure featuring various Eminence Organic Skin Care products, including cleansing milk, restorative cream, essence, and eye cream, along with descriptions and benefits of each product, and a woman using a jade roller.
Image of skincare products from the Pure Forest Collection, including cleansing milk, mist, restorative cream, essence, moisture masks, and cloud cream, surrounded by mushrooms, moss, and natural elements, with a background of earthy tones and a decorative arrangement.

Website Launch Visuals

Screenshots of a skincare website displayed on a laptop, tablet, and smartphone, showcasing various products and promotional banners for the Éminence Organic Skin Care brand.

Product Detail Page

A skincare product bottle labeled ÉMINENCE Organic Skin Care resting on a bed of green moss with small mushrooms nearby. The background is neutral. The text mentions that 87% of users agreed they felt relaxed immediately after using, with a note about in vivo study results.
Close-up of a white cream or lotion with soft, creamy texture on a neutral background, associated with skincare or beauty products.
Close-up of a beige mushroom with gills, with overlaid text promoting stress relief and skin care benefits of Pure Forest Collection. The background shows the intricate gills of the mushroom.
Close-up of a beauty product label for Tulsi & Snow Mushroom Cleansing Milk, with a description mentioning it is formulated with adaptogenic tulsi, reishi, and snow mushroom to calm visible signs of stress, including part of a white container and a gold-and-white logo.
A skincare product box labeled ÉMINENCE Organic Skin Care Ashwagandha Ultra-Rich Restorative Cream placed on a wooden surface, with green moss and white flowers beside it. The background is a plain beige wall.
A collection of skincare products on a surface with promotional text about organic skincare from Éminence, including a bottle of Birch Water Detox Purifying Essence and Snow Mushroom & Reishi Masque.

Mood Board Two (alternative concept)

A collage of natural elements including mushrooms, wood, herbs, and dried flowers, interwoven with cosmetic bottles and jars, set against a textured fabric background with a color palette featuring neutral and earthy tones.

Mood Board One (chosen concept)

A collage of natural and skincare products with mushrooms, leaves, and abstract lines and colors representing nature and wellness.