Sun Defense Minerals

Repositioned a mineral powder sunscreen line with refreshed packaging, an expanded shade range, and a travel-friendly format for easy reapplication.

The design focused on usability, balancing clean visual language with functional considerations to support confident shade selection and on-the-go use. The result was a more approachable, user-centric sun protection experience for both spa partners and consumers.

The relaunch strengthened competitiveness within the mineral powder sunscreen category and earned Best Powder Sunscreen at the Cosmopolitan Holy Grail Beauty Awards (2025).

Eminence Organic Skin Care develops and manufactures natural professional skincare products sold through spas, retail partners, and online worldwide.

Concept development • Art direction • Graphic design • Production