Sun Defense Minerals

Repositioned a mineral powder sunscreen line with refreshed packaging, an expanded shade range, and a travel-friendly format for easy reapplication.

The design focused on usability, balancing clean visual language with functional considerations to support confident shade selection and on-the-go use. The result was a more approachable, user-centric sun protection experience for both spa partners and consumers.

The relaunch strengthened competitiveness within the mineral powder sunscreen category and earned Best Powder Sunscreen at the Cosmopolitan Holy Grail Beauty Awards (2025).

Eminence Organic Skin Care develops and manufactures natural professional skincare products sold through spas, retail partners, and online worldwide.

Concept development • Art direction • Graphic design • Production

Print Newsletter

An open brochure displaying Éminence Sun Defense Minerals, with images of cosmetic products, color shades, and promotional icons on a pink background.
Open magazine displaying sun defense mineral products, sunglasses, and brochure promoting sunscreen with six shades, broad spectrum SPF 30, water-resistant, dermatologist tested, non-comedogenic, and hypoallergenic, with some green leaves at the edges.
Frame with advertisement for Éminence Sun Defense Minerals with product images, text highlighting features like all-mineral powder, blue light protection, easy on-the-go application, feather-light feel, and mattifying finish, set against a white wall with light wood flooring.

Promotional Poster

Product Detail Page

Eminence Sun Defense Minerals with SPF 30 for all skin types, showcasing two bottles of powder sunscreen and a brush, displayed against a white background with decorative leaves, with a box mentioning 6 versatile shades.
A promotional image for sunscreen with a background of a white textured surface, a pair of sunglasses, demonstration tubes of Emience skincare, a straw hat, and some green leaves. The text highlights features of the sunscreen including SPF 30, water resistance for 40 minutes, dermatologist tested, blue light protection, non-comedogenic, and hypoallergenic.
Advertisement for sun care powder with sunscreen SPF 30, showing powders, brushes, and containers on a white background.
A promotional poster featuring a makeup brush and powder with text that says, 'Take them Anywhere,' listing places like the beach, tennis court, boardroom, in your bag, and park or playground.
Sun Defense Minerals makeup product display showing three shades: Sheer, Fair, and Light, each with three women with different skin tones and the corresponding powder swatches.
Chart displaying three shades of sun defense minerals for different skin tones: medium, tan, and deep. Each shade includes before and after images of a person's face demonstrating the effects of the mineral, with color descriptions: medium for medium and olive skin tones, tan for medium to deep skin tones, and deep for deep to dark skin tones.

Website Launch Visuals

A computer monitor and smartphone displaying a website for Eminence Organic Skin Care. The website features images of skincare products, a white zippered bag, sunglasses, and green leaves. The color scheme is neutral with green accents.

Retail Shade Tester

Display of six liquid foundation bottles with varying shades on a wooden stand, accompanied by an informational poster showing different skin tones and matching foundation shades.
A promotional image for Eminence Sun Defense Minerals showing various shades of sun protection powder, botanical elements like leaves and flowers, and text labels highlighting features such as lightweight texture, shades, product theme, and a blue sky background.

Campaign Moodboard

A flat lay of summer accessories and skincare products, including a wide-brimmed straw hat, sunglasses, skincare tubes, a mesh bag, a book, a wooden box of mineral sunscreen, green leaves, and a blue and white striped towel, with text overlays describing product features such as 'Sun Defense Minerals,' 'Lightweight Texture and Shades,' 'Retail Box Colours,' 'On-The-Go Visuals,' 'Botanical Greens,' and 'Colourful Spring/Summer Accessories.'